Balance

23andMe

A pioneer in the field of personal genetics, 23andMe needed a brand that would appeal to consumers without losing its scientific credibility. The identity created by MetaDesign is unique within the stark healthcare landscape. Comprised of 23 distinct yet visually unified logos, it references the building blocks of DNA in a friendly, approachable way.

Balance

23andMe

A pioneer in the field of personal genetics, 23andMe needed a brand that would appeal to consumers without losing its scientific credibility. The identity created by MetaDesign is unique within the stark healthcare landscape. Comprised of 23 distinct yet visually unified logos, it references the building blocks of DNA in a friendly, approachable way.
“The identity successfully reduces the intimidation associated with the field of personal genetics, thus distinguishing the brand in an emerging and exciting field.” — Anne Wojcicki, Co-founder, 23andMe

Leadership

Volkswagen

How do you steer a global brand that has been moving people for generations, but whose markets could hardly be more varied? As the global lead agency for Volkswagen, MetaDesign has been developing brand experiences and brand strategies for the automobile company for over 20 years.

Leadership

Volkswagen

How do you steer a global brand that has been moving people for generations, but whose markets could hardly be more varied? As the global lead agency for Volkswagen, MetaDesign has been developing brand experiences and brand strategies for the automobile company for over 20 years.
“A consistent brand experience across all touchpoints around the world is our number-one means of solidifying the Volkswagen brand even more.” — Xavier Chardon, Head of Marketing, Volkswagen
Over the past 20 years, MetaDesign has put more than 5,000 Volkswagen projects on the road, working with over 300 different partners, so 250,000 employees and millions of customers around the world can experience “their” brand every day.

Dynamism

New York Philharmonic

One of the world’s leading orchestras, the New York Philharmonic wanted a visual identity that would convey something of the immediacy and excitement of its performances. Ideally the new identity would also reflect the boldness and swagger that sets New York itself apart from other cities.

Dynamism

New York Philharmonic

One of the world’s leading orchestras, the New York Philharmonic wanted a visual identity that would convey something of the immediacy and excitement of its performances. Ideally the new identity would also reflect the boldness and swagger that sets New York itself apart from other cities.
The dynamic arrangement of letters in the mark suggests not only the excitement of the concert experience but also the harmony of a large ensemble working together to achieve a singular effect.

Personality

Texture

When a company decides it’s time to update…
Order

Financial Engines

Ideally a company’s visual design communicates…
Relevance

San Francisco Ballet

The audience for America’s oldest professional…
Origins

Embark

The sooner a new brand can connect with its…
Love

Earth Friendly Products

Being first has its benefits, and its drawbacks. Earth…
BALANCE

OBENTOS

Obentos is a healthy casual-dining restaurant in Beijing. The…
Focus

SRC:CLR

Some brands aim for mass appeal. Others focus on…
Sophistication

TrueFacet

We like a challenge — say, what does “modern luxury”…

sss

Work with Us

Careers at MetaDesign

Working at MetaDesign means different things to different people. What we share, whether our focus is strategy or design, client services or human resources, is an appreciation for being part of an international team dedicated to helping brands find their way in the world.

Intro

MetaDesign is a creative brand consultancy with offices in Beijing, Berlin, Düsseldorf, Geneva, San Francisco, and Zürich. For industry leaders and startups alike, we use the power of creativity to transform business for the better.

BJS

→

Beijing, China
Peking, China
Pékin, Chine
北京，中国

BER

→

Berlin, Germany
Berlin, Deutschland
Berlin, Allemagne
德国柏林

DUS

→

Dusseldorf, Germany
Düsseldorf, Deutschland
Dusseldorf, Allemagne
杜塞尔多夫，德国

GVA

→

Geneva, Switzerland
Genf, Schweiz
Genève, Suisse
瑞士日内瓦

SFO

→

San Francisco, USA
San Francisco, USA
San Francisco, États-Unis
旧金山，美国

ZRH

→

Zurich, Switzerland
Zürich, Schweiz
Zurich, Suisse
黎世，瑞士

Balance

23andMe

Balance

23andMe

“The identity successfully reduces the intimidation associated with the field of personal genetics, thus distinguishing the brand in an emerging and exciting field.” — Anne Wojcicki, Co-founder, 23andMe

Leadership

Volkswagen

Leadership

Volkswagen

“A consistent brand experience across all touchpoints around the world is our number-one means of solidifying the Volkswagen brand even more.” — Xavier Chardon, Head of Marketing, Volkswagen

Over the past 20 years, MetaDesign has put more than 5,000 Volkswagen projects on the road, working with over 300 different partners, so 250,000 employees and millions of customers around the world can experience “their” brand every day.

Dynamism

New York Philharmonic

Dynamism

New York Philharmonic

The dynamic arrangement of letters in the mark suggests not only the excitement of the concert experience but also the harmony of a large ensemble working together to achieve a singular effect.

Personality

Texture

Order

Financial Engines

Relevance

San Francisco Ballet

Origins

Embark

Love

Earth Friendly Products

BALANCE

OBENTOS

Focus

SRC:CLR

Sophistication

TrueFacet

now@metadesign_one

Work with Us

Careers at MetaDesign

MetaThinking

Our Blog

Intro

BJS

→

BER

→

DUS

→

GVA

→

SFO

→

ZRH

→