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Balance

23andMe

A pioneer in the field of personal genetics, 23andMe needed a brand that would appeal to consumers without losing its scientific credibility. The identity created by MetaDesign is unique within the stark healthcare landscape. Comprised of 23 distinct yet visually unified logos, it references the building blocks of DNA in a friendly, approachable way.

Leadership

Volkswagen

How do you steer a global brand that has been moving people for generations, but whose markets could hardly be more varied? As the global lead agency for Volkswagen, MetaDesign has been developing brand experiences and brand strategies for the automobile company for over 20 years.

Dynamism

New York Philharmonic

One of the world’s leading orchestras, the New York Philharmonic wanted a visual identity that would convey something of the immediacy and excitement of its performances. Ideally the new identity would also reflect the boldness and swagger that sets New York itself apart from other cities.

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Work with Us

Careers at MetaDesign

Working at MetaDesign means different things to different people. What we share, whether our focus is strategy or design, client services or human resources, is an appreciation for being part of an international team dedicated to helping brands find their way in the world.

MetaThinking

Our Blog

Thoughts and insights from our global team.

Intro

MetaDesign is a global brand firm with offices in Beijing, Berlin, Düsseldorf, Geneva, San Francisco, and Zürich. For industry leaders and startups alike, we use the power of creativity to transform business for the better.

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